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Breast Implant Manufacturers Now Marketing Directly to Consumers
When Allergan, Inc. acquired Inamed Corporation in early 2006, it added to its already considerable stock of medical technologies. However, the move is proving to be more than simply a corporate takeover. As part of its desire to make the acquisition even more profitable, Allergan has taken an innovative step in breast augmentation marketing: going right to the consumer.
In general, women seeking breast augmentation surgery go with the implant recommended by their cosmetic surgeon. Therefore, it makes sense that breast implant firms would market to cosmetic surgeons. However, with more and more patients utilizing the internet to research their procedures both before and after their initial consultations with their plastic surgeon, it makes sense that consumers may very well be making their own decisions about the brand of breast implant they desire. Allergan is trying to beat the curve on this by changing its marketing from focusing primarily on the doctor to having a significant component devoted to the patient.
WINNER |
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BellaBust Enhancement System stimulates female hormone production to grow healthy breast tissue just like in puberty. It helps you grow bigger, fuller breasts. BellaBust botanical ingredients are safe and natural. It does not contain synthetic hormones or steroids. It's a safe and effective alternative to costly breast augmentation surgery that looks unnatural and leaves scars. Try it for 90 days risk free.
Return Policy: Full refund within 60 days on OPENED and unopened bottles.
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User Poll - Based on 444 Votes | Own this product? Click Here to Vote |
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My breasts got larger | 88% |
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My breasts got firmer | 93% |
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Lifted my breasts | 65% |
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Improved Skin Softness
| 78% |
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Price $57.95
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444 Votes, User Ratings 
4.8 |
Editor's Note: BellaBust Breast System received the most favorable votes from our users. In addition the manufacturer has unconditional full money back policy and sells the product for affordable price.
#2
Runner Up |
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Breast Actives offers women a fast-acting, effective treatment guaranteed to produce more enhanced breasts - without the risks of surgery such as scars or physical reaction to the artificial breast implants.
Breast Actives Enhancement pill gives you larger rounder more perfect breasts in days.
Return Policy: Full refund within 92 days on OPENED and unopened bottles.
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User Poll - Based on 251 Votes | Own this product? Click Here to Vote |
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My breasts got larger | 72% |
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My breasts got firmer | 74% |
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Lifted my breasts | 46% |
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Improved Skin Softness
| 57% |
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Price $59.95
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251 Votes, User Ratings 
4.0 |
#3
Third Place |
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Breast Success is an all natural breast enhancement supplement formulated to naturally increase the size, shape and firmness of female breasts. It is specially manufactured with over thirteen unique herbs to assist in the development and natural breast enhancement of a woman's breasts.
Return Policy: Refund within 90 days minus shipping costs.
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User Poll - Based on 257 Votes | Own this product? Click Here to Vote |
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My breasts got larger | 82% |
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My breasts got firmer | 81% |
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Lifted my breasts | 28% |
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Improved Skin Softness
| 11% |
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Price $49.95
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257 Votes, User Ratings
3.6 |
#4
Fourth Place |
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Perfig is a safe all herbal formula that helps women overcome breast size and lactation problems. Abuta, one of the herbs present in Perfig has a powerful phyto-hormonal action that leads to the growth and development of the areoli and consequently the breast size. For Breast enhancement and Lactation problem associated with the mammary glands.
Return Policy: 60 days money back less shipping costs.
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User Poll - Based on 245 Votes | Own this product? Click Here to Vote |
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My breasts got larger | 79% |
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My breasts got firmer | 64% |
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Lifted my breasts | 20% |
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Improved Skin Softness
| 8% |
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Price $29.95
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245 Votes, User Ratings
3.4 |
#5
Fifth Place |
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Bust Fuel is an all-natural, completely safe supplement that will give you the breast tissue that adolescence didn't, or that motherhood and time have taken away! It is a safe process without any harmful side affects, and the size you will gain will be permanent!
Return Policy: 100 day money back guarantee. Excludes shipping & handling costs.
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User Poll - Based on 245 Votes | Own this product? Click Here to Vote |
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My breasts got larger | 67% |
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My breasts got firmer | 66% |
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Lifted my breasts | 20% |
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Improved Skin Softness
| 8% |
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Price $49.95
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245 Votes, User Ratings
3.2 |
We track the most popular products for breast enhancement/enlargement. Every month we review user comments and votes and publish top products with a total score 3.0 or higher. Published products must have 20 or more votes so that our results are statistically sound. Please help us collectively find the most effective premature ejaculation (PE) remedies by submitting your vote on the bottom of this page.
Most breast implant websites are built like engineering documents. They promote the various features provided by their product, and they utilize language and diagrams to promote the specifications of their particular product. For example, the Poly Implant Prostheses website promotes the following attributes of its breast implants: "Less folds-Minimal Transudation - Less capsularcontractures-Traceability." All of these are phrases that the doctor, not the patient, is capable of putting in context. While every patient would like to avoid capsular contractures, and is therefore concerned about a lower risk of capsular contracture, only a plastic surgeon is concerned about having less of them. And most patients are unfamiliar with "transudation," the process of seepage from the implant to the breast tissue.
Even a slightly more patient-friendly site like Cloverleaf Medical, the distributor of PIP implants in the United States still presents a mechanical perspective with engineering diagrams and statistics like "Cohesive gel penetration characteristics of 14-20 mm," with insufficient context for the average consumer to understand.
Although a very helpful guide, it is designed to give technical information, not the sort of thing that is generally used in marketing to patients of cosmetic surgeries. The pages for Sientra, the manufacturer of Silimed implants, and Eurosilicon are similarly technical.
Mentor Corporation moved more in the direction of marketing to patients with its website. Placing its Find a Plastic Surgeon tool very visibly near the image of a woman with a relaxed expression, the site is clearly directed to patients. But, on the other hand, the site is still filled with technical information. Its slogan "the power to transform" is directed more toward doctors than toward patients.
VOTE FOR YOUR FAVORITE PRODUCT
An even more drastic move is made by Allergan, which describes its Natrelle implants not as a product line, but as a "collection," as though it were designer garments. The site is short on technical details, giving a basic rundown on all the major parameters for quick and easy digestion by its customers. Overall, the site is more image-run and less text-heavy, with numerous pictures of women who are healthy-looking, happy, and, above all, dynamic. Even the name for the "collection," Natrelle, is designed to make it more customer-friendly by removing the "fake" stigma for breast enhancement, and its slogan, "to each her own," is designed to make women feel in control of their breast enhancement surgery.
However, this move on the part of the companies should be qualified with the following caution: never commit to a breast implant without talking to your cosmetic surgeon. In the end, your cosmetic surgeon is privy to more information and will help guide you through the various options. If you find a cosmetic surgeon you trust, you should let them make this decision for you as well.
About the Author:
So, if you are interested in breast augmentation, the first step is to begin finding a cosmetic surgeon that you can trust. If you are in the Manhattan area, a good place to start is the website of Cosmedica, the Plastic Surgery Center of New York.
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